Having spent the last 3.5 years as a VMUG leader of two different VMUGs and spent time talking to over a dozen other leaders, one issue persists in the VMUG community: lack of customer participation. VMUG recognized this and implemented the Feed4ward program to, “encourage every interested member to share their knowledge at a VMUG local group meeting or User Conference”. Knowledge sharing is what everyone’s there for but most of the time people are nervous about public speaking, don’t think they know enough to discuss topics with others, or they think what they do isn’t that different or interesting. That can all changes now!